I design products as holistic, emotional experiences — where function, form, and feeling belong together from the very first sketch, not added on at the end.
What I'm really after are the obvious answers that turn out to be surprisingly hard to find. Solutions that feel effortlessly simple but take real complexity to arrive at.
For me that search starts out in the world, not at the desk. Before I shape anything, I want to see how objects and brands actually work, how they feel and function in reality.
Then I head into the workshop, because I think with my hands. Raw materials like wood and cardboard let me build physical shapes quickly, test proportions, and see whether an idea holds up in real space. An object has to solve a clear functional problem and prove itself in the hand before it goes any further. I'm also interested in integrating contemporary manufacturing technologies into the process, exploring how new production methods can unlock better solutions and create opportunities for innovation.
What I love most is designing holistically, thinking in whole products where function, form, and feeling belong together rather than getting added on at the end. That comes alive most when I work with a team, sharing the momentum and the small wins along the way.
I learned industrial precision at Studio F.A. Porsche, explored the edges of robotics at Gridstore, and connected the physical and digital at 3rd management and onformative.
Today I bring these experiences together to design products that are honest, functional, and built to last.